Simone Rocha: 一命一明

一命一明 (Yī Mìng Yī Míng) is an academic integrated fashion design and brand strategy project exploring a proposed expansion of Simone Rocha into Mainland China. I used market, consumer, competitive, merchandising, and cultural research to identify an opportunity for a localized Spring/Summer 2026 capsule collection, then developed the concept across product, positioning, and launch strategy. The final proposal centered on Lane Crawford and included a 12-look collection, merchandising and pricing, a realized garment, localized digital communication, and an immersive launch experience designed around the collection’s themes of inheritance, identity, and emotional storytelling.