NASA Ascent

NASA Ascent is an academic conceptual fashion extension developed around NASA’s cultural legacy of exploration, innovation, and collective progress. Through brand, market, and consumer research, I examined the conditions that originally gave NASA its cultural prominence and used those insights to develop a contemporary techwear brand for a younger U.S. audience. The project resulted in Pale Blue Dot, a ready-to-wear, footwear, and accessories collection supported by defined customer personas, strategic positioning, an interactive launch campaign, an immersive New York pop-up, and a proposed long-term retail strategy through Kith Manhattan.