NSS Edicola: Sound of Florence

Sound of Florence is a collaborative industry project proposal developed for NSS Edicola exploring the sonic identity of Florence through music and everyday urban sound. Working within an interdisciplinary team, I developed the Florentine rock merchandise direction, translating the concept into graphic apparel and accessories including T-shirts, a hoodie, cap, tote, and small branded objects. My contribution focused on product graphics, color, material specifications, and merchandise development within the wider campaign proposal.